Sir Sneaky 2 by King James for Santam

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Sir Sneaky 2

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Industry Banking
Media Film
Market South Africa
Agency King James
Released June 2012

Awards

Cannes Lions 2012
Film Lions Banking, Investment & Insurance Bronze

Credits & Description

Type of entry: Product & Service
Category: Banking, Investment & Insurance
Advertiser: SANTAM
Product/Service: SANTAM INSURER
Agency: KING JAMES Cape Town, SOUTH AFRICA
Advertiser SANTAM
Product SANTAM INSURER
Entrant KING JAMES Cape Town, SOUTH AFRICA
DM/Advertising Agency: KING JAMES Cape Town, SOUTH AFRICA
Title "Sir Sneaky 2"
Campaign Sir Sneaky
Advertiser Santam / Nando's
Brand Santam / Nando's
Brief Explanation
Santam is South Africa’s biggest and most reputable short-term insurer. To relaunch the brand and reaffirm their stature and leadership, we wanted to set up the Santam way of doing proper insurance that leaves no doubt. Every day there are more insurance offerings out there and too many people buy the cheapest insurance they can find without checking the details, the company’s reputation or fine print properly – much to their detriment when claiming. We wanted to put back the value and integrity that the industry has lost and remind people that to properly protect the things they value, attention needs to be paid to the quality of their cover and challenge them to question and scrutinise their insurance.