Santam: The Real McCoy by Bouffant, King James for Santam

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Santam: The Real McCoy

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Industry Banking & Financial Services
Media Film
Market South Africa
Agency Bouffant
Agency King James
Director Dean Blumberg
Executive Creative Director Alistair King
Art Director Damian Bonse
Copywriter Devin Kennedy
Producer Boris Vossgatter
Released October 2010

Awards

Clio Awards 2012
Film Television/Cinema Silver

Credits & Description

Category: Direction
Advertiser: SANTAM
Product/Service: INSURANCE COMPANY
Agency: KING JAMES
Production Company: BOUFFANT FILMS, Johannesburg, SOUTH AFRICA
Executive Creative Director: Alistair King
Creative Director: Devin Kennedy
Copywriter: Devin Kennedy
Art Director: Damian Bonse
Agency Producer: Caz Friedman
Producer: Boris Vossgatter
Director: Dean Blumberg
Production Designer: Naobie Noisette
Director Of Photography: Vicci Turpin
Production Designer: Naobie Noisette
Director Of Photography: Vicci Turpin
Other Credits: Executive Producer: Lorraine Smit

English Description
Santam Campaign relies on methods of sneaky trickery to drive the
point to the viewer, asking "is it the Insurance that you think it is or
does it just resemble it?"