What Could Go Wrong? by King James for Santam

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What Could Go Wrong?

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Industry Insurance
Media Film
Market South Africa
Agency King James
Chief Creative Officer Alistair King
Associate Creative Director Jared Osmond
Executive Creative Director Devin Kennedy
Creative Director Damian Bonze
Art Director Damian Bonze
Copywriter Jared Osmond, Emma Drummond
Released August 2017

Credits & Description

King James created a thought-provoking commercial for Santam, short-term insurers, positioning them as the insurers that are asking 'what could go wrong' with the supposedly amazing advancements the world is experiencing. The conclusion being that while a lot can go wrong, Santam are asking the necessary questions to make sure they can guard against future risks.
Media: TV
Category: Finance & insurance
Client: Santam Insurance
Agency: King James Group
Country: South Africa
Director: Erik Van Wyk
Executive Creative Director: Devin Kennedy
Chief Creative Officer: Alistair King
Creative Director: Damian Bonze
Art Director: Damian Bonze
Copywriter: Emma Drummond
Associate CD / Copywriter: Jared Osmond
Agency Producer: Kathi Jones