|Chief Creative Officer||Alistair King|
|Associate Creative Director||Jared Osmond|
|Executive Creative Director||Devin Kennedy|
|Creative Director||Damian Bonze|
|Art Director||Damian Bonze|
|Copywriter||Jared Osmond, Emma Drummond|
Credits & Description
King James created a thought-provoking commercial for Santam, short-term insurers, positioning them as the insurers that are asking 'what could go wrong' with the supposedly amazing advancements the world is experiencing. The conclusion being that while a lot can go wrong, Santam are asking the necessary questions to make sure they can guard against future risks.