Santander Film Hose by Arnold Worldwide Boston

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Industry Banking & Financial Services
Media Film
Market United States
Agency Arnold Worldwide Boston
Executive Creative Director James Bray
Creative Director James Bray, Justin Galvin, Sam Mullins
Copywriter James Bray, Justin Galvin
Production Hungry Man
Released January 2018

Credits & Description

Category: Finance
Media: Film
Brand: Santander
Agency: Arnold
Geo: United States
Advertising Agency: Arnold Worldwide, Boston, USA
Executive Creative Director / Copywriter: James Bray
Creative Director, Art: Sam Mullins
Creative Director, Copy: Justin Galvin
Producers: Spring Clinton, Emily LaPierre
Planner: Ed Castillo
Marketing: Angela Herbst, Erika Gammon, Stephanie Barnes
Project Management: Tina Meade, Priscilla Patterson
Business Affairs: Jamie-Lyn Gaudet
Production Company: Hungry Man
Executive Producers: Kevin Byrne, Mino Jarjoura, Dan Duffy, Jacki Sextro, Caleb Dewart
Line Producer: Caleb Dewart
First Assistant Director: Mike Curtis
DoP: John Lindley
Editorial Company: Hutch Co.
Executive Producer: Jane Hutchins
Editor: Jim Hutchins
VFX: Brickyard
Executive Producer: Amy Appleton
Flame Artist: Dave Waller
Color Company: CO3
Colorist: Tim Massig
Music: Bacon Street Studios
Mix / Sound Design: Mike Secher / Soundtrack
Published/Released: January 2018
Synopsis:
One of a bank’s most important responsibilities is to protect and grow its customers’ assets. The trust between a customer and a bank is paramount, and demonstrating a respectful approach is key to building the relationship. Boston-based Santander, one of the country’s top retail and commercial banks with over 650 branches principally located in the Northeast and serving more than 2.1 million customers, is bringing respect back to banking and reaffirming its customer promise in a new integrated campaign, “Respect Adds Up.” Santander understands that respect is critical in every customer interaction, product, and service, and the campaign depicts just that.