Santec: SANTEC PRISON by Serviceplan Hamburg for Santec

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Industry Home electronics & Home Appliances
Media Film
Market Germany
Agency Serviceplan Hamburg
Director Axel Laubscher
Creative Director Christoph Nann, Maik Kaehler Serviceplan
Art Director Till Diestel Serviceplan
Copywriter Rudolf Novotny, Marc Vosshall
Producer Pieter Lony, Tanja Bruhn
Released June 2011

Awards

One Show 2012
One Show Cinema Advertising / Short Form - Under :90 - Single Merit

Credits & Description

Type of Entry: Product & Service
Category: Home Appliances & Furnishings
Title: SANTEC PRISON
Advertiser/Client: SANYO VIDEO VERTRIEB
Product/Service: SANTEC VIDEO SURVEILLANCE
Entrant Company: SERVICEPLAN Munich, GERMANY
Advertising Agency: SERVICEPLAN Munich, GERMANY
Chief Creative Officer: Alexander Schill
Creative Director: Maik Kaehler/Christoph Nann
Art Director: Till Diestel
Copywriter: Rudolf Novotny/Marc Vosshall
Agency Producer: Christoph Koehler
Production Company: COBBLESTONE FILMPRODUCTION Hamburg, GERMANY
Director: Axel Laubscher
Producer: Pieter Lony/Tanja Bruhn
Cameraman: Sven Siegrist
Post Production: Sven Schoenmann/Tanja Bruhn
Brief Explanation:
Once a thief is in the focus of a Santec video camera there’s barely a chance not to be identified by the police and end up in jail.
In other words: There is no way to escape.
To show this fact in a surprising way, we made a spot in which the delinquents literally experience how quickly they will end up in jail after getting filmed by a Santec security camara.
While robbing a private house, the picture suddenly freezes the thieves. A team of Santec workers enter the room and changes the crime scene into a prison cell. After the last worker leaves the scene again, the picture moves on and the deliquents find themself in a prison cell – quiet irritated about what happened. So once they enter the picture, they can’t escape jail anymore.
The goal was too show all opportunities of video control systems in a surprising and entertaining way. The strategy was to show, how impossible it is to escape, once you’re caught by a security-camera.

The Film titled Santec: SANTEC PRISON was done by Serviceplan Hamburg advertising agency for product: Santec Video Surveillance (brand: Santec) in Germany. It was released in Jun 2011.