SAPA Film South African Poultry Association(SAPA): GPS by Bouffant, The Jupiter Drawing Room South Africa

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South African Poultry Association(SAPA): GPS

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Industry Charities, Foundations, Volunteers
Media Film
Market South Africa
Agency Bouffant
Agency The Jupiter Drawing Room South Africa
Director Jono Hall
Creative Director Darren Cronje
Art Director Graeme Bettles, Gerhard Van Zyl
Copywriter Robert Selmer-Olsen
Producer Boris Vossgatter, Chloe Saunders
Editor James Hosking At Left
Production Left Post Production
Released June 2012

Credits & Description

Jono Hall of Fringe directs Cannes shortlisted campaign for the South African Poultry Association

If the payoff line for this witty and offbeat campaign is to be believed - "Eggs make your kids smart, maybe even smarter than you" - then clearly Fringe's Jono Hall spent a lot of his childhood stuffing the things down his throat by the bucketload. Two out of the three spots, made for The Jupiter Drawing Room and their client, the South African Poultry Association, were recently shortlisted in the Cannes Films Lions category. The ads, titled "GPS" and "Spanish" highlight the fact that kids who eat eggs are considerably smarter than their parents ever bargained for.


Client: SAPA

Title: GPS

Flight Date: June 2012

Country of Origin: South Africa

Country of Broadcast: South Africa

Agency Info:

Agency: The Jupiter Drawing Room

Creative Director: Darren Cronje

Producer: Chloe Saunders

Art Director: Graeme Bettles

Copywriter: Robert Selmer-Olsen

Production Company Info:

Production Company: Fringe/Bouffant

Director: Jono Hall

Producer: Boris Vossgatter

Director of Photography: Alard de Smit

Art Director: Gerhard van Zyl

Post-Production Info:

Editor: James Hosking

Visual Effects: Left Post Production

Music/Sound: Produce

Post-Production Online: Left Post Production

Post-Production Offline: Left Post Production