HAMMER by BBDO Guerrero Makati City for Saridon

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HAMMER

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Industry Health & Pharmaceutical Products
Media Film
Market Philippines
Agency BBDO Guerrero Makati City
Released June 2012

Awards

Cannes Lions 2012
Film Lions Pharmacy Bronze

Credits & Description

Type of entry: Product & Service
Category: Pharmacy
Advertiser: BAYER PHILIPPINES
Product/Service: SARIDON
Agency: BBDO GUERRERO Makati City, THE PHILIPPINES
Advertiser BAYER PHILIPPINES
Product SARIDON
Entrant BBDO GUERRERO Makati City, THE PHILIPPINES
1 of 3 Campaign
Type of Entry: Product & Service
Category: Pharmacy
Title: HAMMER
Advertiser/Client: BAYER PHILIPPINES
Product/Service: SARIDON
Entrant Company: BBDO GUERRERO Makati City, THE PHILIPPINES
DM/Advertising Agency: BBDO GUERRERO Makati City, THE PHILIPPINES


Brief Explanation
Saridon works against persistent headaches. The TV spot shows such a headache coming to life and attacking the carpenter nonstop, while he's working nonstop. The headache is usually aggravated by our market's already tough working conditions, therefore the need for a more powerful remedy.