Saridon Film POUND by BBDO Guerrero Makati City

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Industry Health & Pharmaceutical Products
Media Film
Market Philippines
Agency BBDO Guerrero Makati City
Director Joel Limchoc
Executive Creative Director David X. Guerrero
Production Post Manila
Production Revolver
Released May 2012


Cannes Lions 2012
Film Lions Pharmacy Bronze

Credits & Description

Entrant: BBDO Guerrero, Makati City
Saridon - "Pound"
Corporate Name of Client: Bayer Philippines, Inc.
Client Account Directors: Christian Galvez/Jay Lopez
Agency Account Directors: Cindy Evangelista/Iking Uy
Agency: BBDO Guerrero, Makati City
Chief Creative Officer: David Guerrero
Executive Creative Director: David Guerrero
Creative Directors: Gary Amante/Rey Tiempo
Copywriters: Rey Tiempo/David Guerrero/Red Ollero
Art Directors: Gary Amante/JP Palileo
Agency Producer: Aldous Pagaduan
Production Company: Revolver, Makati City
Director: Joel Limchoc
Director of Photography: JA Tadena
Post-Production Company: Post Manila, Makati
Sound Design Company: Hit Productions, Makati City
Description of the Project
Saridon is a pill to treat persistent headaches. The TV spot shows a rural farm worker with such a headache coming to life in the form of a "headache double", attacking her nonstop while she's working nonstop. The headache is usually aggravated by our market's already tough working conditions, therefore the need for a more powerful remedy.