Save the Children: Feel Again by BBDO New York, Rabbit Content for Save The Children

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Save the Children: Feel Again

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Industry Charities, Foundations, Volunteers
Media Film
Market United States
Agency BBDO New York
Director The Fines
Executive Creative Director Toygar Bazarkaya
Creative Director Paul Vinod
Art Director James Kuczynski
Copywriter David Martin Angelus
Producer Chrissy Hamilton, Dave Rocco
Agency Rabbit Content
Released September 2012

Credits & Description

Here is the latest PSA for Save the Children. The ad draws on the power of music inspired by childrenâs heartbeats to give Americans new ways to help millions more children survive. Specifically, it was created pro bono by BBDO New York and shows how childrenâs heartbeats, collected in remote villages of Malawi and Guatemala, inspired a song from artists OneRepublic, entitled âFeel Again,â that can help bring hope to children around the world. The theme is âEvery Beat Matters.â
Title: A HEARTBEAT'S JOURNEY
The PSAs drive to www.EveryBeatMatters.org where people can download the song and take other actions to help save childrenâs lives. In addition to TV, the campaign also includes radio, print, outdoor and digital PSAs as well as a robust social media program that will broaden the reach of the campaign via facebook.com/everybeatmatters and Twitter @EveryBeat.
Category: Charities & appeals
Client: Save the Children
Agency: BBDO New York
Production: Rabbit
Country: United States of America
Director: The Fines
Chief Creative Officer: David Lubars
Executive Creative Director: Toygar Bazarkaya
Creative Director: paul vinod
Art Director: James Kuczynski
Copywriter: DAVID MARTIN
Producer: Dave Rocco
Executive Producer: Joby Barnhart
Executive Producer: Shelby Ross
Executive Producer: Douglas Howell
DoP: David Rolfe
Senior Agency Producer: Jesse Brihn
Assistant Producer: Lawrence Chen
Interactive Producer: Katie Krueger
Head of Production: Jeff Sommar
Production Supervisor: Dani Rotstein
Editorial: Butcher Editorial
Editor for TV: David Henegar
Editor for Making Of, Behind the Scenes, Interview w the Band: Chris Scheer
Editor for Lifestyle Malawi and (2) Social Worker Videos: Christina Neferis
Executive Producer: Rob Van
Producer: Chrissy Hamilton
VFX: Butcher Editorial
Executive Producer: Rob Van
VFX Producer: Chrissy Hamilton
Smoke Artist: Zac Dych
Audio: South Sound
Sound Design: South Sound
Mixer for TV and Making Of: Tim West
Recording Studio/Mix House: POP Sound
Color: MPC
Telecine Artist: Ricky Gausis