Save The Children Film Survivors by Y&R Mexico

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Survivors

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Industry Public awareness, Charities, Foundations, Volunteers
Media Film
Market Mexico
Agency Y&R Mexico
Chief Creative Officer Alexis Ospina
Creative Director Luís Madruga Enríquez, Rodrigo Casas
Art Director Luís Madruga Enríquez
Copywriter Rodrigo Casas
Production Landia
Director Francisco Paparella
Released May 2018

Awards

Lions Craft 2018
Film Craft Lions Casting Bronze Lion
Film Craft Lions Use of Licensed / Adapted Music Bronze Lion

Credits & Description

Client: Save the Children Mexico
Agency: Y&R Mexico
Global Chief Creative Officer: Tony Granger
Chief Executive Officer: Hector Fernandez
Chief Creative Officer: Alexis Ospina
Head of Art & Creative Director: Luis Madruga Enriquez
Creative Director & Copywriting: Rodrigo Casas
VP Client Services: Eduardo Delgado
VP Planning: Alfonso Borreguero
Account Director: Maria Valentina Herrera
Fundraising & Marketing Director Save the Children Mexico: Maite Cervera Ceberio
Production Company: Landia
Executive Producers: Thomas Amoedo, Claudio Amoedo
Director: Francisco J. Paparella
Line Producer: Karla Hernández Nassar
Director of Photography: Galo Olivares
Music: Destiny's Child /// Survivor (David Stewart Acoustic Cover)
First Assistant Director: Alfredo Sánchez
Wardrobe: Yuliana Cárcamo
Make Up: Roberto Ortíz
Editor: Jonas G. Fregoso
Sound Design: Silence Track
Sound: Fernando Euán (Render Band)
Music Supervision: Samantha Parvin
Color Correction: Alejandro Armaleo
Post production: Juan B Justo
Casting: Green Casting, Julio Toledo, Jorge Guerrero, Ramiro Cervantes
Location: Yamil Quintana
Published: May 2018
Synopsis:
Y&R Mexico and Save The Children Mexico released the film "Survivors" to generate awareness about the organization’s work all over the country. "Survivors" shows the most common problems that many Mexican children face every day. The film highlights how Save The Children helps and supports children in extreme situations including labor exploitation, child marriage, child migration and humanitarian emergencies.
Implementation
For this spot we did a thorough casting. Most of the kids had never been in front of a camera. The challenge and success of this casting was to find kids who could handle the brutality of the scenes and be able to sing in english to break the 4th wall. Each kid showed the strength and understanding of each situation as it’s appreciated in each frame. Director likes to work with non-actors as he did in his previous featured films to get the raw reality that the film shows us.
Entry Summary
What we show in this film, are situations of risk to which the children of Latin America are exposed.
Brief Explanation
A raw portrait of extreme situations that children from Mexico are exposed: work, risk zones, child marriage, are some of the themes that are portrayed in this short film executed with a top-notch craft.
It is a film, which is totally supported by a musical theme. A cover of a famous song used to give voice to surviving children of the worst problems in society.