Scandinavian Airlines (sas) Film TIME FOR SALE by Crispin Porter + Bogusky Stockholm, Thomas Pickelner

TIME FOR SALE

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Industry Airlines
Media Film
Market Sweden
Agency Crispin Porter + Bogusky Stockholm
Art Director Dennis Rosenqvist
Agency Thomas Pickelner
Director Magnus Rosman, Annica Brinck, Jonas Wittenmark
Creative Director Tobias Carlsson
Copywriter Anders Gustafsson, Annica Brinck
Account Supervisor Robert Waern
Editor Björn Lindgren, Jörgen Bengtsson
Released March 2011

Credits & Description

Category: Internet Film
Advertiser: SCANDINAVIAN AIRLINES
Product/Service: AIRLINE
Agency: CP+B
Production Company: THOMAS PICKELNER, johanneshov, SWEDEN
Date of First Appearance: Mar 25 2011
Creative Director: Jonas Wittenmark/Tobias Carlsson
Copywriter: Annica Brinck/Anders Gustafsson
Art Director: Dennis Rosenqvist
Agency Producer: Cecilia Jonasson
Account Supervisor: Robert Waern
Advertiser's Supervisor: Johan Åhlén
Director: Annica Brinck /Jonas Wittenmark/Magnus Rosman
Editor: Björn Lindgren/Jörgen Bengtsson
Sound Design/Arrangement: Tmp
Animation: Jörgen Bengtsson
Account Manager: Michaela Winckler/Axel Widén
Other Credits: Stephano Dinamarca Fernández/Jonas Hult/Rikard Ljunqvist/Anna Moller/Stefan Eriksson

English Description
The most important thing for Scandinanavian Airlines to communicate is: time. The traveller´s time – and how they take care of it by flying SAS. Punctuality has been a priority target and they have received the award “Europe's most punctual airline” two years in a row.

Because to really make a difference, flying must be extremely effective. There must be relevant destinations, many departures to choose from and you really have to be sure that you will make it on time.

And competition gets tougher. Low fare airline is taking market shares. But with low ticket prices come extra charges, there are fewer departures and often long wait times at the airport.

So, one Tuesday afternoon at Arlanda airport in Stockholm, we tested what the passengers really think is most important. Time or money.