Scania Film Scania Driver Competitions 2012 by Crispin Porter + Bogusky Gothenburg

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Scania Driver Competitions 2012

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Industry Cars, Business equipment & services, Corporate Image
Media Film
Market Sweden
Agency Crispin Porter + Bogusky Gothenburg
Executive Creative Director Gustav Martner, Björn Höglund
Client Service Director Kristian Jörgensen
Photographer Mattias Berg Attributverket
Editor Erika Gonzales
Released December 2011


Epica Awards 2012
TV/Cinema commercial Corporate Image Silver

Credits & Description

Agency (city): Crispin Porter + Bogusky, Gothenburg
Creative Director(s): Mattias Berg
Copywriter(s): Jim Connolly
Art Director(s): Mattias Berg
Photographer: Mattias Berg
Chief Creative Officer: Rob Reilly
Executive Creative Director: Gustav Martner and Bjorn Hoglund
Client Service Director: Kristian Jörgensen
Account Manager/Content Supervisor: Alexandra Moberg
Design Director: Christian Knutsson
Post Production: Jorgen Bengtsson
Film Producer : Cecilia Svard
DOP: Paul Blomgren
Sound: Joacim Starander
Editor: Erika Gonzales
Colour Grading: Anders Hjelmström/Pixelpost
Short explanation
Scania wanted to be seen as the brand that really champions the truck driving community. To promote the competition we were asked to create content that would celebrate, and highlight the skills of truck drivers. Something that would set the bar high for truckers all over the world.
Our answer was to follow one man's journey on his daily route along one of the world's most challenging and dangerous roads - the Balsas road in Peru.
The online film had over 100,000 views on YouTube. It was picked up by trucking blogs everywhere - exposing the competition all over the world. Strengthening the image of Scania as the truck driver's champion.
Scania are the world's leading truck brand. And every two years they hold a competition to find the world’s most skilled truck driver.