Scania: Skilled truck driver driving on the edge by Crispin Porter + Bogusky Gothenburg for Scania

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Industry Cars
Media Film
Market United States
Agency Crispin Porter + Bogusky Gothenburg
Associate Creative Director Mattias Berg
Executive Creative Director Gustav Martner
Copywriter Jim Connolly
Released February 2012

Credits & Description

The Scania Driver Competitions is a global competition engaging more than 40 markets to participate in finding the most skilled driver every other year. The driver has to complete a theory test and will then be invited to perform a skill test on their local market involving skills like maneuvering, fuel economy, cargo securing, defense driving etc. The winner will then compete in the finals in Södertälje, Sweden in mid-September 2012.
Advertising Agency: CP+B, USA
Executive Creative Director: Gustav Martner
Associate Creative Director: Mattias Berg
Copywriter: Jim Connolly
Design Director: Christian Knutsson
Client Service Director: Kristian Jörgensen
Account Manager / Content Supervisor: Alexandra Moberg
Film producer Cecilia Svärd
Still photographer: Mattias Berg
Post production: Jörgen Bengtsson, Daniel Svärd
DOP: Paul Blomgren
Sound: Joacim Starander
Editor: Erika Gonzales
Color grading: Anders Hjelmström / Pixelpost

The Film titled Scania: Skilled truck driver driving on the edge was done by Crispin Porter + Bogusky Gothenburg advertising agency for product: Scania (brand: Scania) in United States. It was released in Feb 2012.