Scania Film This is a bus, 1 by Uncle Unicorn

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This is a bus, 1

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Industry Public Transport, Mass Transit
Media Film
Market Sweden
Agency Uncle Unicorn
Creative Director Mattias Berg
Art Director Mattias Berg, Dennis Rosenqvist
Copywriter Per Rundgren
Production Standart
Director Johan Perjus
Producer Kalle Schröder
Released September 2017

Credits & Description

Media: Web Film
Category: Travel, transport & tourism
Client: Scania
Agency: Uncle Unicorn
Production: Standart
Country: Sweden
Director: Johan Perjus
Copywriter: Per Rundgren
Art Director: Dennis Rosenqvist
Creative Director/ art director: Mattias Berg
Producer: Kalle Schröder
Account Director: Carl-Johan Van Heesch
Planner: Måns Tesch
In cities headed towards overpopulation, cars are the enemy – and buses the best passenger transport solution ready to put into operation right now. Because the cities' environmental problems are not just due to emissions, but just as much to lack of space. Space that is needed for more than work and sleep – space for living.
With this film, we at Uncle Unicorn, together with Scania, wanted to make the decision-makers see the big picture perspective at the same time as making the future of urban transport more relatable and easier to understand for the public.