Schlage Film Ex-Girlfriend by Tool Of North America, Young & Laramore

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Industry Household maintenance & pet products, Alarms & Locks
Media Film
Market United States
Agency Tool Of North America
Director Sean Ehringer
Agency Young & Laramore
Executive Creative Director Carolyn Hadlock
Creative Director Bryan Judkins
Art Director Zac Neulieb
Copywriter Scott King
Creative Adrienne Bailey
Producer Leanne Amos
Account manager Lucia Bayt
Editor Chrome - Adam Parker
Released May 2013

Credits & Description

The campaign from Young & Laramore, Indianapolis also launches a new tagline for the brand: "Schlage: Strong Has a Name" to reinforce brand positioning and the importance of buying a strong lock.
Category: Household, garden & pets
Client: Schlage
Agency: Young & Laramore, Indianapolis
Production: Tool of North America
Country: United States of America
Director: Sean Ehringer
Executive Creative Director: Carolyn Hadlock
Creative Director: Bryan Judkins
Art Director: Zac Neulieb
Copywriter: Scott King
Creative: Adrienne Bailey
Producer: Leanne Amos
DoP: Jim Denault
Account Director: Brad Bobenmoyer
Visual Effects: Imaginary Forces
Agency Producer: Amy Jo Deguzis
Editing Company: Cutters LA
Editor: Adam Parker
Account manager: Lucia Bayt
President/Chief Strategy Officer: Tom Denari