Schlage Film Staring Contest by Tool Of North America, Young & Laramore

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Staring Contest

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Industry Household maintenance & pet products, Alarms & Locks
Media Film
Market United States
Agency Tool Of North America
Agency Young & Laramore
Director Jd Walsh
Executive Creative Director Carolyn Hadlock
Creative Director Bryan Judkins
Art Director Zac Neulieb
Copywriter Scott King
Creative Adrienne Bailey
Account manager Lucia Bayt
Editor Chrome - Adam Parker
Released May 2013

Credits & Description

Schlage was looking to increase awareness and drive preference for their brand at retail. Y&L developed TV and online video content to humorously convey the importance of owning a strong lock. Young & Laramore, Indianapolis developed 11 videos which all personify strength. Each vignette takes place in fairly average setting, with fairly average people, but incorporates the Schlage touchscreen deadbolt as a character in every scenario. A shortened version of the TV end sequence was added to the end of each segment to create a unified visual aesthetic across the TV and online content.
Category: Household, garden & pets
Client: Schlage
Agency: Young & Laramore, Indianapolis
Country: United States of America
Director: JD Walsh
Executive Creative Director: Carolyn Hadlock
Creative Director: Bryan Judkins
Art Director: Zac Neulieb
Copywriter: Scott King
Creative: Adrienne Bailey
Executive Producer: Josianne Cote
Account Director: Brad Bobenmoyer
DoP: Julie Kirkwood
Agency Producer: Amy Jo Deguzis
Editing Company: Cutters LA
Editor: Adam Parker
Account manager: Lucia Bayt