Schweppes: Cannibals by Acw Grey Tel-Aviv for Schweppes

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Industry Soft Drinks
Media Film
Market Israel
Agency Acw Grey Tel-Aviv
Creative Director Ida Markovits-Twig
Art Director Itay Belfer
Copywriter Shani Gershi
Released April 2011

Awards

Epica Awards 2011
Film Non-Alcoholic Drinks Silver

Credits & Description

Agency (city): ACW GREY Tel Aviv
Creative Director: Ida Markovits
Copywriter: Shani Gershi
Art Director: Itay Belfer
Production Company (& City): Rabel Tel Aviv
Film Director: Keren Hochma
Production Company Producer: Jcs
Agency Producers: Rony Rotman/Meital Tzoref
Chief Creative Officer: Tal Riven

Short explanation

We see a cartoon movie with 2 cannibals and an old English colonist in an African savanna. The 2 Cannibals, who speak only in the "Mooga Booga" phrase, offer the colonist to trade their fruits with his Schweppes bottle. After the old colonist, surprisingly understanding what they say, agree to taste the fruit - he faints. At the end of the film, we move into the studio, but this time we find out that the people who were dubbing the movie are real cannibals with a gentlemen behavior, who surprisingly speak fluent English. The "civilized Cannibals" in the studio criticize the way of speech of their dubbed characters. They don't understand exactly who speaks like that. Only after the real cannibals leave the studio, the ad really ends. In this way, we created an advertisement within an advertisement. The film ends with the slogan: Schweppes. Drink Different

The Film titled Schweppes: Cannibals was done by Acw Grey Tel-Aviv advertising agency for Schweppes in Israel. It was released in Apr 2011.