Schweppes Film RAISING THE SIGN by Grey Madrid

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Industry Soft Drinks
Media Film
Market Spain
Agency Grey Madrid
Director Javier Fesser
Executive Creative Director Javier Garcia Monserrat
Art Director Jesús Martínez Aniceto
Copywriter Nacho Hernández
Producer Luis Manso
Account Supervisor Marta Bretón
PR Pelicula Pendelton
Released May 2010

Credits & Description

Category: Non-Alcoholic Drinks
Production Company: PELÍCULA PENDELTON, Madrid, SPAIN
Date of First Appearance: May 4 2010
Executive Creative Director: Javier García Monserrat
Copywriter: Nacho Hernández
Art Director: Jesús Martínez Aniceto
Agency Producer: Carmen Orbe - Juan Torres
Account Supervisor: Marta Bretón
Producer: Luis Manso
Director: Javier Fesser
Sound Design/Arrangement: Filmigranas
Post Production: Molinare
Animation: Molinare
Cameraman: Alex Catalán
Music: Rafa Arnau
Account Manager: Lucía Gómez-Hortigüela
Planner: Víctor Gutiérrez De Tena/Ramón Ollé
Editing Company: Molinare
Other Credits: Jº Antonio González Mediavilla/Roberto Sánchez Simón (General Managers)

English Description
Since the 1960s, La Casera has been the most popular domestic fizzy drink in Spain.
“13, Rue del Percebe”, first published in 1961, is a popular Spanish comic that humorously depicts everyday life in a block of flats that’s missing a façade. Its famous residents include a concierge, a shopkeeper, lodgers at a boarding house, a veterinarian, a mad scientist and his son, a widow, a divorcée and her wild triplets, a thief and his wife, and – on the roof – a deadbeat debtor.
La Casera and “13, Rue del Percebe” are cultural icons that form part of Spain’s history and its optimistic way of life.
“Raising the Sign” 90”
While the La Casera sign is being raised to the roof of the block of flats at 13, Rue del Percebe, we see each resident interact with the brand / product. The La Casera sign – itself a character – is the common thread that joins all the micro-stories together.
Words like “generic”, “soft drink”, and “zero calories” are integrated into the residents’ daily lives in a very natural way.