Schweppes Film Robot Costume by Tbwa Melbourne

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Robot Costume

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Industry Soft Drinks
Media Film
Market Australia
Agency Tbwa Melbourne
Chief Creative Officer Paul Reardon
Creative Director Matt Stoddart
Creative Jake Mclennan, Harrison Webster, Max Reed
Production Guilty
Director Lizzy Bailey
Released April 2018

Credits & Description

Alternative title: A Thirst Worthy Effort #1
Media: Web Film
Category: Drinks, non-alcoholic
Client: Schweppes Asahi
Agency: TBWAMelbourne
Production: Guilty
Country: Australia
Director: Lizzy Bailey
Line Producer: Darren Mcfarlane
Chief Creative Officer: Paul Reardon
Creative Director: Matt Stoddart
Creative: Harrison Webster
Creative: Max Reed
Creative: Jake McLennan
Executive Producer: Jason Byrne
Head of Broadcast: Margot Ger
DoP: Aaron Farrugia
Sound Engineer: Rodney Lowe
Editor: Chris Ward
Managing Director: Mike Napolitano
Project Manager: Todd McLerie
Strategic Planning Partner - Harley Augustine
Project Director - Emily Gray
Art Department - Lance Davis
Synopsis:
For Australians, Solo is much more than a lemon drink; it's a pillar of our culture. Since the 1970s, its advertising has always featured a solitary, macho figure aptly called the 'Solo Man'. This legendary character would go to great physical lengths to work up a sweat, like canoeing over huge waterfalls and wrestling crocodiles. To quench his thirst, he'd drink a whole can of Solo in the most epic way imaginable. Australian men are wrestling a lot less crocodiles these days. It's a shame. But Solo recognised there was more connection and humour to be made by speaking to a more modern man's thirst, which can be earned through a number of painstaking tasks, like building a costume for your daughter's school play.

Iconic Australian soft drink brand SOLO has launched its first brand campaign in two years. The campaign developed by TBWAMelbourne and Carat, showcases how modern men get their thirst. The much-loved Australian brand became famous for its 70s and 80s advertising where the now iconic SOLO Man tackled extreme activities in order to work up a sweat. Today's work, 'A Thirst Worthy Effort', offers a new take on what it means to be a SOLO Man in 2018 with men doing things like arc-welding costumes for a school play and constructing Swedish furniture.