Scrabble Film Blank by Pereira & O'Dell San Francisco

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Industry Toys
Media Film
Market United States
Agency Pereira & O'Dell San Francisco
Director Jeff Low
Executive Creative Director Jaime Robinson
Creative Director Paulo Coelho Santos, Arício Fortes
Art Director Keli Linehan
Copywriter Charlie Wolff
Producer Mary Beth Jenner, Shawn Lacy Tessaro, Colleen O’Donnell
Account Supervisor Henry Arlander
Editor Inome Callahan
Released November 2012

Credits & Description

Advertiser: MATTEL
Category: Entertainment & Leisure
Advertising campaign: BLANK
Copywriter: Charlie Wolff
Advertiser's Supervisor: Elizabeth Gampp
Executive Creative Director: Jaime Robinson
Agency Producer: Jeff Ferro
Director Of Photography: Igor Jadue-Lillo
Editor: Inome Callahan
Art Director: Keli Linehan
Agency Producer: Monica Wilkins
Planner: Nick Chapman
Creative Director: Paulo Coelho
Producer: Shawn Lacy
Creative Director: Aricio Fortes
Producer: Colleen O’donnell
Planner: Alina Shabashevich
Account Supervisor: Henry Arlander
Director: Jeff Low
Animation: Laundry
Producer: Mary Beth Jenner
Chief Creative Officer: Pj Pereira
Music: Tonic
Editing Company: Umlaut

Brief Explanation
Meet the personalities behind the Scrabble tiles in these global brand television spots: “P”, “Q” and “Blank” who all struggle with their worth as part of words. In one spot a Lonely Q (worth a whopping 10 points) tries to find letters he can be next to, while in another spot, the universal Blank is a self proclaimed man of the world with infinite possibilities.This quirky campaign assigns personality characteristics to Scrabble tiles which is a new twist in how we have marketed the game previously. So the next time you say your Scrabble tiles are useless, think about how that makes them feel.