Scrabble: BLOCK PROJECT by Ogilvy & Mather Paris for Scrabble

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Industry Games
Media Film
Market France
Agency Ogilvy & Mather Paris
Director Les Vikings
Executive Creative Director Chris Garbutt
Creative Director Christian Reuilly
Copywriter Baptiste Clinet Ogilvy Paris, Florian Bodet Ogilvy Paris, Nicolas Lautier Ogilvy Paris
Producer Melanie Robert-Kaminka
Account Supervisor Benoit De Fleurian
Released June 2011

Awards

Cannes Lions 2011
Film Lions Entertainment & Leisure Bronze

Credits & Description

Type of Entry: Product & Service
Category: Entertainment & Leisure
Title: BLOCK PROJECT
Advertiser/Client: MATTEL FRANCE
Product/Service: SCRABBLE
Entrant Company: OGILVY FRANCE Paris, FRANCE
Advertising Agency: OGILVY FRANCE Paris, FRANCE
Executive Creative Director: Chris Garbutt
Creative Director: Christian Reuilly
Art Director: Baptiste Clinet/Nicolas Lautier/Florian Bodet
Copywriter: Baptiste Clinet/Nicolas Lautier/Florian Bodet
Agency Producer: Laure Bayle
Advertiser's Supervisor: Daphné Gerenton
Account Manager: Xavier Delaporte
Account Supervisor: Benoit De Fleurian
Production Company: PARANOID PROJECTS Paris, FRANCE
Director: Les Vikings
Producer: Mélanie Robert Kaminka
Music: Artist/Title: Studio Apollo
Post Production: Mikros Image
Other Credits: Frédéric Levron - Head Of Digital And Brand Content

Brief Explanation:
Scrabble is a popular, classic board game in France but has a somewhat dated and dull image. That needed to be refreshed in order to appeal to the next generations of potential players.
We built again on the Beautiful Word campaign, where words meet in a game of Scrabble to create wonderful new ones. Under the crazy rules of Scrabble Trickster, we choreographed over 60 of the famous Scrabble tiles on the face of a vast building in Berlin. Costumed actors portrayed words in play, and a staged audience of 6-60 year-olds witnessed the wacky experience of playing Scrabble Trickster.

The Film titled Scrabble: BLOCK PROJECT was done by Ogilvy & Mather Paris advertising agency for Scrabble in France. It was released in Jun 2011.