Tough Guy by Biscuit Filmworks, Sponge for Sears Optical

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Tough Guy

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Industry Prescription Eyewear
Media Film
Market United States
Agency Biscuit Filmworks
Director Clay Weiner
Agency Sponge
Creative Director Joe Popa
Copywriter Patrick Hoopes
Producer Tammy Auel
Released February 2013

Credits & Description

Category: Retail services
Brand: Luxottica Group
Agency: Sponge, Chicago
Country: United States of America
Sears Opticalâs Don't Miss A Thing campaign created by Sponge, Chicago has spanned three years, over that time developing a wry, unique point-of-view for the brand and establishing a recognizable voice.

Category: Retail services
Client: Luxottica Group
Agency: Sponge, Chicago
Production: Biscuit Filmworks LA
Country: United States of America
Director: Clay Weiner
Chief Creative Officer: Paul Brourman
Creative Director: Joe Popa
Copywriter: patrick hoopes
Producer: Tammy Auel
Editing Company: Cutters
Music Studio: Comma