|Industry||Retail, Distribution & Rental companies|
|Agency||Y&R Midwest Chicago|
|Creative Director||Chris Cancilla|
|Art Director||Grant Simpson|
|Editor||Craig Lewandowski - Optimus|
Credits & Description
There are all types of Santas out there: Ultra-organized “Savvy Santas,” last minute “Procrastisantas,” even Won’t-Stop-Until-the-Last-Deal-is-Mine “Power Santas.” So this year, Sears and Young & Rubicam Chicago are encouraging everyone to Be the Santa You Want to Be, and telling the stories of five Santa “archetypes” across broadcast, online, and social media. Targeting a younger, online audience for Sears, Young & Rubicam Chicago collaborated with Director Geordie Stevens and The Onion.