Sears Film Sears: Savvysanta Helps Santa Get Organized by Y&R Midwest Chicago

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Sears: Savvysanta Helps Santa Get Organized

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Industry Retail, Distribution & Rental companies
Media Film
Market United States
Agency Y&R Midwest Chicago
Director Geordie Stephens
Creative Director Chris Cancilla
Art Director Grant Simpson
Producer Kara Pierce
Editor Craig Lewandowski - Optimus
Released November 2010

Credits & Description

There are all types of Santas out there: Ultra-organized “Savvy Santas,” last minute “Procrastisantas,” even Won’t-Stop-Until-the-Last-Deal-is-Mine “Power Santas.” So this year, Sears and Young & Rubicam Chicago are encouraging everyone to Be the Santa You Want to Be, and telling the stories of five Santa “archetypes” across broadcast, online, and social media. Targeting a younger, online audience for Sears, Young & Rubicam Chicago collaborated with Director Geordie Stevens and The Onion.
In the series of online videos below, Santa himself pays a visit to each of the Santa types to see how they’re getting ready for Christmas.
Agency: Young & Rubicam Chicago
Client: Sears
Name of Executions: Santa Visits
Tagline: Be the Santa You Want to Be.
Where Airing: On-line
Chief Creative Officer: Ken Erke
Creative Director: Chris Cancilla
Art Director: Grant Simpson
Writers: Jeff Oswald, The Onion
Producer: Kara Pierce
Director: Geordie Stephens
Production Company: Tool of North America
Post: Optimus
Editor: Craig Lewandowski - Santa makes a trip to visit SavvySanta. Watch as she shows him a thing or two about taking control of Christmas.
Keywords: Sears, 2010, Be The Santa, Holiday, Presentes, Gift Ideas, Santa, Christmas, SavvySanta, Shopping, Deals