Seat Film The New SEAT Leon SC - TVC by Grey Barcelona, Grey London, Grey London Barcelona

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The New SEAT Leon SC - TVC

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Industry Cars
Media Film
Market United Kingdom
Agency Grey Barcelona
Agency Grey London
Agency Grey London Barcelona
Director Kike Maillo
Executive Creative Director Alejandro Arriagada
Art Director Héctor Vilar, Bernat Motjer
Copywriter Aleix Bou
Photographer Uwe Duttmann
Digital Creative Director Will Adams
Production OXIGENO
Released May 2013

Credits & Description

The New SEAT Leon SC carries its distinctive character with confidence. The Leon SC—Sports Coupé—is a striking three—door compact. It the perfect embodiment of the SEAT design language. It brings an extra portion of sportiness to the road—without compromising everyday usability. Its functional interior, a compelling mix of excellent workmanship and premium materials, offers plenty of room for all occupants. With 380 litres, even the luggage compartment is a generously proportioned as that of the five-door variant.
CLIENT: SEAT, S.A
MARKETING DIRECTOR: CHRISTIAN STEIN
BRAND ADVERTISING MANAGER: GABRIELE PALMA
BRAND EXECUTIVE: ANA SÁNCHEZ
AGENCY: GREY LONDON BARCELONA
EXECUTIVE CREATIVE DIRECTOR: ALEJANDRO ARRIAGADA
COPY: ALEIX BOU
ART DIRECTOR: BERNAT MOTJER / HECTOR VILAR
MANAGING DIRECTOR: BASTIAN KÜHL
ACCOUNT SUPERVISOR: MARTA DÍEZ
ACCOUNT EXECUTIVE: ESTHER MESTRE / FRANCISCO DENNA
DIGITAL CREATIVE DIRECTOR: WILL ADAM
DIGITAL ART DIRECTOR: ADAM ATKINSON
DIGITAL PROJECT MANAGER: MICHAEL GUERRERO
DIGITAL COPYWRITER: BEN PECKETT
DIGITAL FLASH DEVELOPER: STEVEN MATTHEWS / ANDREW NEWSTEAD / LEZLEA TALBOT
MOTION GRAPHICS DESIGNER: TOM STANTON
PRODUCER AGENCY: ROGER LAIRISA
PRODUCTION HOUSE: OXÍGENO
DIRECTOR: KIKE MAÍLLO
DOP: CHRISTOS VOUDOURIS
PRODUCER PH: OLGA DUERTO
POSTPRODUCTION IMAGEN: METROPOLITANA
POSTPRODUCTION AUDIO: BSO
PHOTOGRAPHER: UWE DÜTTMANN
ORIGINAL MUSIC: I’M A MAN BY BLACK STROBE
TERRITORY: INTERNATIONAL