SEKUNDA GLUE: THE IMMORTAL COLLECTION by BBDO Moscow for Sekunda

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SEKUNDA GLUE: THE IMMORTAL COLLECTION

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Industry Paints, Paint Brushes, Adhesives
Media Film
Market Russia
Agency BBDO Moscow
Creative Director Mihai Coliban Bbdo Russia Group
Art Director Nikolay Perevoshchikov
Copywriter Maria Borzilova
Designer Nikolay Perevoshchikov
Producer Maria Borzilova
Account manager Ekaterina Konovalova
Released May 2012

Credits & Description

Category: Home appliances & furnishings
Brand: Sekunda
Agency: BBDO Moscow
Country: Russia
What does happen when you glue back things with Sekunda, over and over and make them every time as good as new? You create an Immortal Object. And thatâs exactly what we did we created The Immortal Collection, the first ever limited edition series of objects that will last forever because they are sold together with a pack of Sekunda Glue.â¨The Collection was on sale in hip chain of stores Respublika, in Moscow, for 1 month.â¨On Respublikaâs website you could make any of their gadgets âImmortalâ by just adding a free pack of Sekunda Glue to you shopping cart.

The spot from BBDO Moscow.

Category: Home appliances & furnishings
Client: Sekunda
Agency: BBDO Moscow
Country: Russia
Creative Director: MIHAI COLIBAN

Copywriter: MARIA BORZILOVA
Art Director: NIKOLAY PEREVOSHCHIKOV
Producer: MARIA BORZILOVA
Designer: NIKOLAY PEREVOSHCHIKOV
Account manager: EKATERINA KONOVALOVA