Selleys: 3 IN 1 by BWM Dentsu Sydney for Selleys

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Selleys: 3 IN 1

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Industry Household maintenance & pet products
Media Film
Market Australia
Agency BWM Dentsu Sydney
Director Fiona Mcghee
Art Director Rocky Ranallo
Copywriter Rob Belgiovane
Producer Claire Richards
Account Supervisor Simon Hadfield
Editor Peter Barton - The Post Office
Released June 2011

Awards

Cannes Lions 2011
Film Lions Household: Other Bronze

Credits & Description

Type of Entry: Product & Service
Category: Household: Other
Title: 3 IN 1
Advertiser/Client: SELLEYS
Product/Service: ADHESIVE, SEALANT & GAP FILLER
Entrant Company: BELGIOVANE WILLIAMS MACKAY Ultimo, AUSTRALIA
Advertising Agency: BELGIOVANE WILLIAMS MACKAY Ultimo, AUSTRALIA
Chief Creative Officer: Rob Belgiovane
Executive Creative Director: Rob Belgiovane
Creative Director: Rocky Ranallo
Art Director: Rocky Ranallo
Copywriter: Rob Belgiovane
Agency Producer: Emma Friend
Account Manager: Polly Blenkinship
Account Supervisor: Simon Hadfield
Production Company: GOODOIL FILMS Sydney, AUSTRALIA
Director: Fiona Mcghee
Producer: Claire Richards
Editor: Peter Barton
Sound Design/Arrangement: Nylon Studios
Post Production: The Editors
Brief Explanation:
'3 in 1' taps into a real insight that men put off doing odd jobs around the house. Their partners often lose patience and call in a professional. This ad shows how easy it is to manage DIY projects with Selleys, and encourages consumers to 'Do it yourself, before someone does it for you'.