|Executive Creative Director||Mark Hendy, Neil Elliot|
|Art Director||Thiago Jacon|
|Copywriter||Saurabh Kejriwal, Christiano Rocco|
|Head of Broadcast||Dirk Fischer-Rau|
Credits & Description
Ice and cold drinks and foods can be intimidating to those with sensitive teeth. To reinforce Sensodyne's position as the leading toothpaste for sensitive teeth, Grey created a story of the most sinister and indestructible villain of all times ice that derives a ruthless and sadistic pleasure in making those with sensitive teeth suffer. We narrate this story with a petrifying monologue and soundtrack to create terror in the mind of the viewers.