Sensodyne Film Ice by Grey Dusseldorf

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Ice

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Industry Oral Hygiene
Media Film
Market Germany
Agency Grey Dusseldorf
Executive Creative Director Mark Hendy, Neil Elliot
Art Director Thiago Jacon
Copywriter Saurabh Kejriwal, Christiano Rocco
Producer Benedikt Goerts
Head of Broadcast Dirk Fischer-Rau
Production Hogarth Worldwide
Released April 2016

Credits & Description

Ice and cold drinks and foods can be intimidating to those with sensitive teeth. To reinforce Sensodyne's position as the leading toothpaste for sensitive teeth, Grey created a story of the most sinister and indestructible villain of all times ice that derives a ruthless and sadistic pleasure in making those with sensitive teeth suffer. We narrate this story with a petrifying monologue and soundtrack to create terror in the mind of the viewers.
Media: TV
Category: Health & safety
Client: GlaxoSmithKline Australia Pty Ltd
Agency: GREY Germany GmbH
Production: Hogarth Worldwide GmbH
Country: Germany & UK
Client Services Director: Axel Müller
Client Services Director: Bodo Schiefer
Client Services Director: Claire Manning
TV Producer: Katinka Wester
Chief Creative Officer: Fabian Kirner
Executive Creative Director: Mark Hendy
Executive Creative Director: Neil Elliot
Art Director: Thiago Jacon
Copywriter: Saurabh Kejriwal
Copywriter: Christiano Rocco
Producer: Benedikt Goerts
Head of Broadcast: Dirk Fischer-Rau
Account Executive: Sabrina Palme
Account Executive: Amy young