Big & Small Crimes by TBWA\ Istanbul for SENTEZ TERMAL

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Big & Small Crimes

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Industry Photo & Video Cameras, Accessories
Media Film
Market Turkey
Agency TBWA\ Istanbul
Executive Creative Director Volkan Karakasoglu
Art Director Serdar Gungor
Copywriter Ulkunur Arslan
Production 25 Film
Director Abdulbaki Yavuz
Released March 2017

Awards

Golden Drum 2017
Film Furnishings & electronic equipment Silver Drum

Credits & Description

Advertiser: Sentez Group
Brand Name: Sentez Termal
Product/service: Thermal Security Camera
Campaign Name: Big & Small Crimes
Country: Turkey
Agency: Tbwa-istanbul
Agency Network: Tbwa Worldwide
Executive Creative Director: Volkan Karakasoglu
Art Director: Serdar Gungor
Copywriter: Ulkunur Arslan
Account Director / Manager: Ayse Erdogan
Production Company: 25 Film
Director: Abdulbaki Yavuz
Agency Producer: Evrim Saracoglu
Other Credits: Chief Creative Officer: Ilkay Gurpinar,
Creative Group Head: Orkun Onal,
Copywriter: Bugra Kocyigit,
Agancy Producer: Dilan Davutoglu,
Agency Production Assistant: Irem Akalin,
Account Executive: Ayca Demirbas
Creative idea explanation:
We picked a fun way to introduce thermal security cameras.
We used an unknown feature of the camera.
Thermal cameras have a feature where we can see an actual fart. Considering this, we decided to show you every small to big crimes are visible.