Service Civique: Clean Tags by TBWA\ Paris for Service Civique

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Service Civique: Clean Tags

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Industry Public awareness
Media Film
Market France
Agency TBWA\ Paris
Creative Director Remi Noel, Eric Holden
Art Director Mohamed Bareche
Copywriter Daniel Perez
Released March 2012

Credits & Description

The Service Civique is a state device that enables 16-25 years old people to take some social action (help the homeless, restore monuments, build houses…) TBWA\Paris is taking part of this intervention with a media arts operation, taking place in the street : the Service Civique choose the clean tag technique to convey its message, away from traditional ways. Clean tag is a technique consisting in washing a wall following a stencil. The clean zone then pops out, like a tag. This technique acts in complete coherence with the message the Service Civique conveys.
Advertising Agency: TBWA/PARIS, France
Creative Directors: Rémi Noel, Eric Holden
Art Director: Mohamed bareche
Copywriter: Daniel Perez