Arts For Development Film A MAN'S SHADOW by Strategies Cairo

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Industry Website
Media Film
Market Egypt
Agency Strategies Cairo
Director Tamer Mahdy
Copywriter Manal Motaey
Production Madev
Released March 2011

Credits & Description

Category: Internet Film
Advertiser: MADEV
Production Company: MADEV, Cairo, EGYPT
Date of First Appearance: Mar 1 2011
Creative Director: Tamer Mahdy
Copywriter: Tamer Mahdy And Manal Motaey
Director: Tamer Mahdy
English Description
Anyone who sees the revolutions and protests happening in the Middle East these days can easily tell how thirsty they were for “freedom”. One of the taboos that had to be revisited, among others, was the way woman freedom and identity was seen.
MADEV (Media-Arts for Development, a non-governmental organization as well as an Art production entity) wanted to help in the portrayal of the new perception of women identity through its gender online-program Settat On Chat. We intended to avoid the usual program-like women-interview approaches and to hammer on the insight that women like drama and stories. Thus, we decided to make an artistic short film to be shown online through their website, facebook, youtube, …etc. This was done through a metaphoric story about a man with a long extended shadow in which females used to live and then introducing a female protagonist challenging this!