Shake It Up Parkinson's Disease Charity: Shake Up Sydney by Ogilvy & Mather Sydney for Shake It Up

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Shake It Up Parkinson's Disease Charity: Shake Up Sydney

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Industry Charities, Foundations, Volunteers, Racial/Ethnic/Handicapped/Minority Awareness
Media Film
Market Australia
Agency Ogilvy & Mather Sydney
Executive Creative Director Brett Howlett
Art Director Luke Chard
Copywriter Mietta Macfarlane
Producer Gabe Hammond
Editor Fraser Kelton
Released August 2012

Credits & Description

Media: Ambient
Geo: Australia
Category: Public interest
Agency: Ogilvy
Brand: Shake It Up
To raise awareness of Parkinson's Disease for Shake it Up Australia Foundation, Ogilvy placed wedges underneath coffee tables in Sydney so that the tables wobbled, re-enacting a common symptom of the disease – the shakes.

Advertising Agency: Ogilvy, Sydney, Australia
Executive Creative Director: Brett Howlett
Planning Director: Gerry Cyron
Group Creative Director: Michael Raso
Copywriter: Mietta Macfarlane
Art Director: Luke Chard
Account Management: Alison Howlett
Executive Producer: Rob Spencer
Producer: Gabe Hammond
Director/DP: Peter Bloomfield
Editor: Fraser Kelton
Published: August 2012