Shangri-la Hotels and Resort: It's in our Nature by Ogilvy & Mather USA for Shangri-la

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Shangri-la Hotels and Resort: It's in our Nature

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Industry Transport, travel & tourism, Hotels & Resorts
Media Film
Agency Ogilvy & Mather USA
Released April 2010

Awards

Clio Awards 2011
Film Technique Silver

Credits & Description

Title
It's in our Nature
Strategy:
Our objective was to communicate what was truly different about Shangri-la - their value of Asian hospitality and of welcoming all their guests with the same warmth, selflessness, respect and honour as they would members of their family in their own homes. Our ambition was to do this in a way that would appeal to our target audience's hearts, engage their emotions and make them stop and think.