Discovery Channel Film It’s Still a Bad Week to be a Seal! by AV Squad

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It’s Still a Bad Week to be a Seal!

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Industry TV Channels/Radio Stations and Programmes
Media Film
Market United States
Agency AV Squad
Director Peter Mckeon
Creative Director Jason Turner
Producer Teresa Antista
Released May 2017

Credits & Description

Client - Discovery
Title - “It’s Still a Bad Week to be Seal”
Group EVP, Marketing – Lara Richardson
VP Marketing Strategy – Josh Kovolenko
VP Marketing Creative – Pablo Pulido
Creative Director: Jason Turner
Director, Marketing Strategy – Megan DeSouza
Senior Production Manager – Daniel Oleksiuk
Senior Manager, Marketing – Curtis Smith
Production Manager – Chau Hoang

Agency/Production/Post: AV Squad
Director/Creative Director: Peter McKeon
Executive Producer: Teresa Antista
Line Producer – Jon Messner
Post Producers – Zach Lyall, Mike Gut
Director of Animation & VFX – Quico Encinias
Designer/Animator – Stanley Ng
3D - Modeling/Animation – Important Looking Pirates
Director of Photography – Kevin Sarnoff
Editor – Ryan Walch
Published: June 2017

Los Angeles-based creative agency AV Squad and director Peter McKeon school singer Seal on the dangers of coastal performing in a humorous new promo for the 29th Season of Discovery’s Shark Week. The spot finds the Grammy-winning singer crooning his iconic “Kiss From a Rose” hit to a crowd of adoring fans on a jetty, when he is suddenly swallowed whole by a shark from behind. The promo shows ‘it’s still a bad week to be a seal,’ in more ways than one. Discovery’s wildly popular Shark Week kicks off July 23.
AV Squad executed the promo entirely in-house with additional 3D modeling from The Important Looking Pirates, working closely with the Discovery creative team to usher the comedic spot to completion.