DAYBREAK by McKinney New York for Sherwin Williams

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DAYBREAK

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Industry Paints, Paint Brushes, Adhesives
Media Film
Market United States
Agency McKinney New York
Director Global Creative Director
Creative Director Bertrand Garbassi
Art Director John Hagerty
Copywriter Jenny Nicholson
Producer Executive Producer Of Media Arts
Account Supervisor Michelle Williamson
Production Buck
Released May 2010

Credits & Description

Category: Household: Other
Advertiser: SHERWIN-WILLIAMS PAINTS
Product/Service: PAINT
Agency: McKINNEY
Production Company: BUCK, New York, USA
Date of First Appearance: Mar 21 2011
Chief Creative Officer: Jonathan Cude
Creative Director: Group Creative Director: Ellen Steinberg
Copywriter: Jenny Nicholson
Art Director: John Hagerty
Agency Producer: Josh Eggleston
Account Supervisor: Group Account Director: Denis Budniewski/Account Sup: Kelly Quinn/Project Leader: Grace Tarrant
Producer: Executive Producer: Kate Treacy/Producer: Kevin Hall
Director: Creative Director: Orion Tait/Lead Art Director: Ben Langsfeld
Animation: Joshua Harvey: Lead Animator
Music: Beacon Street Studios: John Nau/Composer
Planner: Jeremy Holden/Walt Barron
Other Credits: Mixer: Josh Abbey For Color Nyc/Gary Pearce For Mckinney

English Description
The whole process of painting begins with a trip to the paint store to collect sample color chips for inspiration. We took Sherwin-Williams color chips and brought them to life — literally. This spot follows the path of color-chip hot air balloons as they travel through landscapes built of color chips.