Shizuoka Broadcasting Film 100 Meat Karuta by I&S BBDO Tokyo

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100 Meat Karuta

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Industry TV Channels/Radio Stations and Programmes
Media Film
Market Japan
Agency I&S BBDO Tokyo
Executive Creative Director Masaki Honda
Art Director Yoshiyuki Kaneko
Production Niban-Kobo Productions
Director Yoshitomo Yao
Producer Reiji Tachibana
Released December 2016

Awards

Spikes Asia 2017
Film Media & Publications Bronze Spike

Credits & Description

Client: Shizuoka Broadcasting System
Agency: I&S Bbdo Tokyo, Japan
Entrant: I&S Bbdo Tokyo, Japan
Idea Creation: I&S Bbdo Tokyo, Japan
Exective Creative Director: Masaki Honda (Bbdo Japan)
Art Director: Yoshiyuki Kaneko (I&S Bbdo Inc.)
Planner: Taoka Risa (I&S Bbdo Inc.)
Planner: Tatsuro Kumaki (I&S Bbdo Inc.)
Producer: Reiji Tachibana (Niban Kobo)
Director: Yoshitomo Yao (Niban Kobo)
Manager: Koharu Kumaka (Niban Kobo)
Brief Explanation
"100 Meat Karuta" is a newly invented game based on Japanese traditional card game(Karuta), for the purpose of promoting a culinary TV show on a regional major broadcaster, SBS.