Shriners Hospitals for Children Love to the Rescue: Tori by Leo Burnett New York for Shriners Hospitals for Children

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Shriners Hospitals for Children Love to the Rescue: Tori

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Industry Hospitals, Healthcare facilities & Medical Services
Media Film
Market United States
Agency Leo Burnett New York
Production Bunker NY
Director Warren Fischer
Art Director Ej Lee
Copywriter Noel Nickol, Trent Davidson
Editor Brad Turner @ Post Millennium
Released June 2012

Credits & Description

Shriners Hospitals for Children, a network of non-profit pediatric care facilities specializing in orthopedics, burns, spinal cord injuries and cleft lip and palate, introduced its new, integrated marketing campaign, “Love to the Rescue.” Created by Leo Burnett Business, the initiative is designed to raise awareness of Shriners Hospitals for Children and support their mission of caring for children by driving donations. “Tori” is the second TV spot in the “Love to the Rescue” campaign and highlights Shriners Hospitals for Children’s outstanding medical care and its unique ingredient – love.
Client/Ad or Campaign: Shriners Hospitals for Children
Agency: Leo Burnett Business
SVP, Creative Director: Gene Campanelli
VP, Creative Director: Peter Powell
Art Director: EJ Lee
Copywriter: Trent Davidson
Copywriter: Noel Nickol
Executive Producer: Anne Trout
Production Company: Bunker NY
Director: Warren Fischer
VFX/SPX: Bunker NY
Editorial: Bunker NY
Editor: Brad Turner
Composer: Adam Crystal
DP: Chris Mably