|Industry||Hospitals, Healthcare facilities & Medical Services|
|Agency||Leo Burnett New York|
|Art Director||Ej Lee|
|Copywriter||Noel Nickol, Trent Davidson|
|Editor||Brad Turner @ Post Millennium|
Credits & Description
Shriners Hospitals for Children, a network of non-profit pediatric care facilities specializing in orthopedics, burns, spinal cord injuries and cleft lip and palate, introduced its new, integrated marketing campaign, “Love to the Rescue.” Created by Leo Burnett Business, the initiative is designed to raise awareness of Shriners Hospitals for Children and support their mission of caring for children by driving donations. “Tori” is the second TV spot in the “Love to the Rescue” campaign and highlights Shriners Hospitals for Children’s outstanding medical care and its unique ingredient – love.