NEVER by Leo Burnett Iberia Madrid for Sic Noticias

Adsarchive » Film » Sic Noticias » NEVER

NEVER

Pin to Collection
Add a note
Industry Newspapers
Media Film
Market Portugal
Agency Leo Burnett Iberia Madrid
Director Fernando Sanches
Executive Creative Director Renato Lopes
Art Director Thiago Cruz E Pedro Hefs
Copywriter Erick Rosa, Fernando Duarte, Steve Colmar
Producer Executive Producer Of Media Arts
Production Margarida Flores E Filmes
Released January 2011

Credits & Description

Category: Publications & Media
Advertiser: SIC NOTICIAS NEWS
Product/Service: SIC NOTICIAS' 10TH ANNIVERSARY
Agency: LEO BURNETT IBERIA
Production Company: MARGARIDA FLORES E FILMES, São Paulo, BRAZIL
Date of First Appearance: Jan 10 2011
Chief Creative Officer: Chacho Puebla
Executive Creative Director: Erick Rosa/Renato Lopes
Copywriter: Erick Rosa/Steve Colmar
Art Director: Thiago Cruz E Pedro Hefs
Agency Producer: Agency Director Production: Cristina Almeida
Producer: Executive Producer: Antonio Carlos Accioly
Director: Fernando Sanches
Post Production: Ilegalfx
Other Credits: Music: Nuno Tempero (Líquido Lab)

English Description

*This film was made for Sic Notícias, a portuguese TV News Channel.

Important facts from the last ten years appear on the screen.
The word “never” is always in the middle.

TEXT:

The Twin Towers never fell.
Obama was never elected.
The Euro never got introduced.
The Euro never got strong.
The Euro never got weak.
Mark Zuckerberg never created Facebook.
The Tsunami never happened.
The 33 miners were never rescued.
Saramago never died.
Never watch. Never know. Never understand.

The word “never” disappear from the text:

SIC Notícias 10 years.
Watch. Know. Understand.