You Got It by J. Walter Thompson Toronto for Sickkids Foundation

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Industry Charities, Foundations, Volunteers
Media Film
Market Canada
Agency J. Walter Thompson Toronto
Director Kathi Prosser
Art Director Andy Brokenshire
Copywriter Jed Churcher
Producer Nicola Treadgold
Editor David Baxter - Panic
Production Partners Film Company
Released November 2012

Credits & Description

Media: TV
Geo: Canada
Category: Public interest
Agency: JWT
Brand: Sick Kids Hospital
Advertising Agency: JWT, Toronto, Canada
VP/Managing Director: Neil MacLellan
Copywriter: Jed Churcher
Art Director: Andy Brokenshire
Agency Producer: Raquel Rose
Account Director: Michelle Ching
Production Company: Partners Film
Director: Kathi Prosser
Executive Producer: Aerin Barnes
Line Producer: Amalie Bruun
Director of Photography: Tico Poulakakis
Editing Company: Panic and Bob
Editor: David Baxter
Music: Eggplant
Producer & Music Director: Adam Damelin
Producer: Nicola Treadgold
Execution
The music featured in this film is an adapted version of "You Got It", a classic Roy Orbison tune. The track was completely re-orchestrated with a slower tempo, designed to increase the emotion behind these powerful lyrics. Prior to shooting, a guide track was created, which helped determine pacing and performance. Days before the shoot, this track was sent out to our cast of patients, parents,doctors, nurses, and support staff, allowing them time to rehearse. During the shoot, music was played back into an earpiece, allowing us to capture the spontaneity and emotion of true live-action singing.

Brief Explanation
This is an ad for The Hospital For Sick Children – affectionately known in Canada as “SickKids” and features real patients, parents, doctors, nurses and support staff. It leverages the emotional pull of music, making use of a classic tune, re-purposed to make the powerful lyrics work in a completely different context.

The Film titled You Got It was done by J. Walter Thompson Toronto advertising agency for product: SickKids (brand: Sickkids Foundation) in Canada. It was released in Nov 2012.