Signal Film PARKING by Lola Madrid

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PARKING

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Industry Oral Hygiene
Media Film
Market Spain
Agency Lola Madrid
Production Rebolucion
Director Luciano Urbani
Executive Creative Director Jorge Lopez Navarrete
Art Director Max Bostad
Copywriter Juan Carlos Martinez
Producer Mariano Avellaneda
Account Supervisor Tchesco Pessoa
Released June 2010

Credits & Description

Category: Toiletries
Advertiser: UNILEVER
Product/Service: SIGNAL WHITE NOW TOOTHPASTE
Agency: LOLA
Production Company: REBOLUCION, Buenos Aires, ARGENTINA
Date of First Appearance: Jun 1 2010
Chief Creative Officer: Jorge Lopez
Executive Creative Director: Jorge Lopez
Creative Director: Juan Carlos Martinez/Max Bostad
Copywriter: Juan Carlos Martinez
Art Director: Max Bostad
Agency Producer: Hector Palacio/Cristina Español
Account Supervisor: Tchesco Pessoa
Producer: Mariano Avellaneda
Director: Luciano Urbani
Account Manager: Francesco Squatrito
Planner: Caroline Brethenoux

English Description
We see a woman in her early twenties coming out of her building. She’s in a big hurry to get to her car because she runs out onto the pavement. She sees her car, however, she stops abruptly: She realises she can't get her car out as it is stuck in between two cars.
She smiles, turns around and runs back to her house. We cut to a the bathroom whee we see her brushing her teeth with Signal White Now.
During this we hear a VO: Signal White Now gives you an instant whiter smile right from the first brush!
Thanks to White Now her teeth are perfectly white.
Back in the street she smiles at a man that happens to pass by and he stops, unable to resist her shiny white, beautiful smile. She then stops a second man. The protagonist keeps flashing her beautiful smile to more passers-by and they all stop to help.
Finally they are enough people to lifting her car out and she can finally leave. Our protagonist flashes a final smile and drives away.

Pack shot and we hear: Signal White Now, the only toothpaste that instantly whitens your smile.