Signature Film Signature by Royal Advertising Kyiv

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Signature

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Industry Real Estate
Media Film
Market Ukraine
Agency Royal Advertising Kyiv
Creative Director Andrey Franchuk
Art Director Innokenty Vyrovoy
Production ESSE HOUSE
Director Igor Stekolenko
Released March 2017

Awards

Golden Hammer 2017
Craft Video Diploma

Credits & Description

Entrant Agency: Esse Production House
Client: Signature Management
Brand: Signature
Product/service: Realty
Advertising Agency: Royal ® Advertising
Production Agency: Esse Production House
Business Director: Sergey Feshchenko
Managing Partner: Vladimir Sementsov
Other: Vladimir Bandura
Project Manager: Evgeny Mironyuk
Creative Director: Andrey Franchuk
Art Director: Innokenty Vyrovoy
Director: Igor Stekolenko
Director Of Photography: Lena Chekhovskaya
Executive Prodcuer: Vitaly Sheremetiev
Line Producer: Olga Beskhmelnitsina
Vfx: Tiltvfx
Release Date: 01.03.2017
Synopsis:
Signature is premium class apartment complex based in the centre of Kyiv, Ukraine. It's uniqueness is that the apartments in the complex are offered in an "open-plan" concept. Which means the future residents can make planning entirely to their taste. So the main task was to show the innovative nature of the complex and all the unusual opportunities offered to clients.
The idea was to compare the Signature to the futuristic dream, "the house of the future". To show the freedom and opportunities of the clients with computer graphics. To show that there's no limits and no borders for your imagination at Signature apartment complex.
To demonstrate "the house of the future", it was necessary to use a lot of complex motion graphics. All the scenes were shot in the studio on the green screen and then finalized on post production
Commercial was broadcasted in the Internet and used as the basis of Signature web site http://signature.ua