Silk Film Progress is Perfection by Fallon Minneapolis

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Progress is Perfection

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Industry Milk
Media Film
Market United States
Agency Fallon Minneapolis
Chief Creative Officer Jeff Kling
Creative Director Kevin Lau, Rick Utzinger, Jonah Hall
Senior Art Director Jay Morrison, Jon Lorenz
Senior Copywriter Simon Roseblade
Production IMPERIAL WOODPECKER
Director Stacy Wall

Released February 2018

Credits & Description

Category: Non-Alcoholic Drinks
Media: Film
Brand: Silk
Agency: Fallon
Geo: United States
Advertising Agency: Fallon, Minneapolis, USA
Chief Creative Officer: Jeff Kling
Creative Director: Rick Utzinger
Senior Copywriter: Simon Roseblade
Senior Art Director: Jay Morrison
Head of Production: Pat Sidoti
Integrated Producer: Erin Kirby
Head of Business Affairs: Brendan Lawrence
Director of Account Service / Digital: Matt Benka
Business Lead: Jordan Hoffarber
Account Supervisor: Natalie Harrison
Account Manager: Julia Frayne
Group Planning Director: Chad Koehnen
Production: Imperial Woodpecker
Director: Stacy Wall
DoP: Mihai Malaimare Jr.
Producer: Anita Wetterstedt
Executive Producer: Charlie Cocuzza
Managing Partner, EP: Doug Halbert
Editorial: Arcade
Editor: Will Hasell
Senior Producer: Rebecca Jameson
Assistant Editor: Tessa Malsam
Managing Partner: Damian Stevens
Executive Producer: Crissy DeSimone
Head of Production: Kirsten Thon-Webb
Color: MPC
Colorist: Mark Gethin
Color Producer: Rebecca Boorsma
VFX/ Post: Timber
Creative Directors, Partners: Jonah Hall, Kevin Lau
Executive Producer: Sabrina Elizondo
Flame Artist: Chris Homel
Flame Assist: Brandon Harden, Brack Hightchew
Producer: James L Reid
Senior Art Director: Jon Lorenz
2D Artist: Zach Carnes
Audio Post: Eleven Sound
Mix / Sound Design: Jeff Payne, Ben Freer
Assistant Mixer: Andrew Smith
Executive Producer: Melissa Elston
Producer: Maddee Bonniot
Published: February 2018
Synopsis:
An everyman on a mission—to make a little bit of progress!