Sire (foundation For Non-commercial Advertising) Film HANDS OFF OUR FIRST-AIDERS by Caviar, Selmore

HANDS OFF OUR FIRST-AIDERS

Pin to Collection
Add a note
Industry Public awareness
Media Film
Market Netherlands
Agency Caviar
Agency Selmore
Director Rogier Hesp
Art Director Diederick Hillenius
Copywriter Poppe Van Pelt
Producer Monique Van Beckhoven
Account Supervisor Otto Van Der Harst
Production Usmedia
Released September 2011

Credits & Description

Category: Public Awareness Messages
Advertiser: SIRE
Product/Service: PUBLIC AWARENESS MESSAGE
Agency: SELMORE CREATIVE AGENCY
Production Company: CAVIAR, Amsterdam, Amsterdam, THE NETHERLANDS, THE NETHERLANDS
Production Company: USMEDIA, Amsterdam, Amsterdam, THE NETHERLANDS, THE NETHERLANDS
Creative Director: Poppe Van Pelt/Diederick Hillenius
Copywriter: Poppe Van Pelt
Art Director: Diederick Hillenius
Agency Producer: Patrick Nelemans
Account Supervisor: Otto Van Der Harst
Advertiser's Supervisor: Hans Peters/Diederick Koopal/Mayke Van Keep/André Roof/Pim Slierings
Producer: Monique Van Beckhoven
Director: Rogier Hesp
Sound Design/Arrangement: Fc Walvisch
Post Production: Lastpost/Caviar
Account Manager: Rina Verweij/Maarten Posthumus
Planner: Gijs De Bruijn
Director Of Photography: Steve Walker
Account Manager: Rina Verweij/Maarten Posthumus
Planner: Gijs De Bruijn
Director Of Photography: Steve Walker
English Description
Eighty percent of paramedics, police officers and fire fighters will be confronted with violence this year while carrying out their work. In this campaign, we quote two articles from the Geneva Convention to point out that we have more respect for medical personnel during times of war than during times of peace. The campaign deliberately refrains from focusing on the perpetrators, but on the silent majority. We appeal to people through TV, radio and print media to sign the petition: The Netherlands Convention (www.handenaf.nl). The petition has already been signed by more than 160,000 people. And the media attention was overwhelming.