SIRIUS Satellite Radio: Discover Again by BBDO Toronto for Sirius

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SIRIUS Satellite Radio: Discover Again

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Industry Publishing, streaming & media, TV Channels/Radio Stations and Programmes
Media Film
Market Canada
Agency BBDO Toronto
Director Steven Diller
Copywriter Rachel Abrams, Dave Stevenson
Editor Mark Morton @ School Editing
Released November 2008

Credits & Description

Agency, City: BBDO Canada, Toronto
Client: SIRIUS Satellite Radio Canada
Paul Cunningham-Vice President Sales, Marketing & Distribution
Janet Langille- Senior Director, Marketing
Greg Cormier-Senior Marketing Manager, Advertising & Brand
Angela Black – Manager, Online Brand & Content
Susan Fracalanza – Manager Online Services
Katherine Goh- Marketing Coordinator, Brand
Spot Title: Discover Again
Creative director: Ian MacKellar
Copywriter: Rachel Abrams
Art director: Linda Carte
Agency Producer: Tracey Azzopardi
Production House: City: OPC, Toronto
Executive Producer: Harland Weiss
Director: Steven Diller
DP: Stephane Valleé
Editorial: City: School, Toronto
Editor: Mark Morton
Planner: Lynn Fletcher
Account Management: Chris Perron-VP Account Director, Gord Cheesbrough-Account Supervisor, Catherine Crowe-Account Coordinator
Interactive Credits
Agency, City: Proximity Canada, Toronto
Creative director: John Gagne
Associate Creative director: Dave Stevenson
Copywriter: Dave Stevenson
Art director: Geoff Lee
Project Manager: Joanne Sincich
Flash Developer: Lanny Geffen, Richard Lowenberg

Account Management: Lawrence Hwang-Account Director, Priyanka Goswami–Account Supervisor


SIRIUS Satellite Radio Canada today announced the launch of a multi-platform campaign encouraging consumers to explore and re-discover the music they've forgotten, or never knew they loved. Created by BBDO Toronto and Proximity Canada, the campaign includes television and online ads, just in time for the holiday season.
“The ‘Discover Again’ campaign speaks directly to our target audiences and effectively promotes the unique and exclusive content and programming available on SIRIUS,” said Janet Langille, Vice President, Marketing, SIRIUS Canada Inc. “This is a fresh and edgy concept and we’re pleased with the direction and evolution of our brand, and the hard-working and dedicated team at BBDO and Proximity.”
The 30- and 60-second television spot “Discover Again” focuses on the excitement a person feels when they make an unexpected discovery. In the spot, viewers see a variety of vignettes: a child digging through a box of cereal to find a prize at the bottom, teenagers beginning their first dance, a young man looking at the guitar of his dreams through a storefront window, a boy and girl engaging in their first kiss, a man flipping though old LPs and picking one up in disbelief. The super appears, “When was the last time you discovered something new? Discover music again. Discover again,” and transitions to the SIRIUS Satellite Radio offering and logo.
“In a world of pre-programmed radio and repetitive playlists, discovery has virtually ceased to exist,” said Ian MacKellar, Executive Vice-President, Executive Creative Director, BBDO Toronto. “SIRIUS Satellite Radio gives listeners the ability to veer away from these traditional mediums. With the sheer breadth of channels and programming that SIRIUS offers, listeners have the freedom to discover something they’ve never heard before or re-discover something they forgot they loved.”