Sisal Film We All Football by Publicis Italy

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We All Football

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Industry Public awareness
Media Film
Market Italy
Agency Publicis Italy
Associate Creative Director Francesco Epifani, Emanuele Viora
Executive Creative Director Cristiana Boccassini
Art Director Roberto Greco Giovanni Porro, Giorgio Luchetti, Iacopo Gioffrè
Copywriter Enrico Pasquino
Production TapelessFilm
Released June 2017

Credits & Description

Category: Public Interest, NGO
Media: Film
Brand: Sisal
Agency: Publicis
Geo: Italy
Advertising Agency: Publicis Italy, Milan, Italy
Global Chief Creative Officer/ Chief Executive Officer: Bruno Bertelli
Executive Creative Director: Cristiana Boccassini
Associate Creative Directors: Emanuele Viora, Francesco Epifani
Digital Creative Director: Massimo Guerci
Art Directors: Giovanni Greco, Iacopo Gioffrè, Giorgio Luchetti
Copywriter: Enrico Pasquino
Strategic Planner: Mattia Bellomo
Group Account Director: Lorenza Montorfano
Account Executive: Elisa Tanganelli
Agency Producer: Matilde Bonanni
Production Company: TapeLess
Media Agency: OMD
Published: June 2017
Description:
From 1946 Sisal promotes the positive values of sport. In December 2016, Sisal Matchpoint (company’s betting brand) along with AS Roma and Juventus FC, launched “We All Football”, a great project to sustain the gender equality in football world.
In March 2017 we asked all the Juventus fans to take part in the “Striscione Challenge” on http://www.weallfootball.it, creating the best banner ever made for their beloved football team.
3,000 anonymous banners (nobody knew if they were made by a female or male) have been created in 40 days, and the most voted has been the one of a girl.
We celebrated the winner displaying her banner in the midfield before of Juventus-Genoa.
A few minutes after, we surprised all the attendance with the special banner that Juventus players created to thank the fans for their support during the season and the passion demonstrated through the We All Football project.