Skittles Film Puppet [Super Bowl Teaser] by DDB Chicago

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Puppet [Super Bowl Teaser]

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Industry Candies
Media Film
Market United States
Agency DDB Chicago
Creative Ari Weiss, Colin Selikow, John Maxham, Nathaniel Lawlor, Ruth Bellotti
Production MJZ
Released January 2018

Awards

One Show 2018
Film Online Films & Video / Varying Length Campaign Gold

Credits & Description

Media: TV
Category: Confectionery & snacks
Client: Mars Wrigley Confectionery
Client: Skittles
Agency: DDB Chicago
Country: United States of America
Ari Weiss DDB Creative
John Maxham DDB Chicago Creative
Colin Selikow DDB Chicago Creative
Nathaniel Lawlor DDB Chicago Creative
Ruth Bellotti DDB Chicago Creative
Di Jackson DDB Chicago Production
Matt Blitz DDB Chicago Production
Jason Georgen DDB Chicago Production
Tim Allan DDB Chicago Production
Scott Terry DDB Chicago Production
Azher Ahmed DDB Chicago Digital Operations
Jim Higgins DDB Chicago Digital Operations
Nico Nieto DDB Chicago Digital Operations
Leandro Martinez DDB Chicago Social
Josh Drueck DDB Chicago Strategy
Jonathan Palmer DDB Chicago Strategy
Richard Guest DDB Chicago Account Services
Eli Velez DDB Chicago Account Services
Josh Lenze DDB Chicago Account Services
Erin Leahy DDB Chicago Account Services
Katie Goold DDB Chicago Account Services
Steve Ayson MJZ Production
Emma Wilcockson MJZ Production
Jade Kim The Mill Production
Jane Shearer MJZ Production
Rich Orrick Work Editorial Production
Cass Vanini Work Editorial Production
Adam Witten Work Editorial Production
Keith Hamm Work Editorial Production
Companies
Company Location Role
DDB CHICAGO Chicago, USA Entrant Company
DDB CHICAGO Chicago, USA Idea Creation
MJZ Los Angeles, USA Production
THE MILL Chicago, USA Production
OLSON ENGAGE Chicago, USA PR
STARCOM Chicago, USA Media Placement
MEDIACOM Chicago, USA Media Placement
Published: January 2018
Synopsis:
David Schwimmer feels like a tiny third wheel in this possible scene from the Skittles Super Bowl ad that only one person will ever see.
Tagline:
Exclusive the Rainbow
Brief Explanation
Every Super Bowl, it’s the same story – brands make ads to win the affection of millions… but mostly end up speaking to the least common denominator.
In 2018, Skittles decided to ignore that massive mainstream altogether. We created The Most Exclusive Super Bowl Ad Ever, and only showed it to one single person.
The idea came to life across 6 different films.
Our first film announced the idea and introduced Marcos Menendez – the Skittles fan who we would make our Most Exclusive Super Bowl ad for, and the only person who would ever see it.
Next, we released 4 bewildering teaser films featuring David Schwimmer, encouraging America to wonder which of them was an actual scene from the Super Bowl ad they would never see.
Finally, we released a film that revealed the laughable lengths we went to create a Super Bowl ad… for an audience of one.