Skittles Touch: Sasquatch by BBDO Toronto for Skittles

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Skittles Touch: Sasquatch

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Industry Candies
Media Film
Market Canada
Agency BBDO Toronto
Director Jeff Low
Executive Creative Director Peter Ignazi, Carlos Moreno
Art Director Sr. Art Director, Karim Ayesh
Producer Executive Producer Of Media Arts
Account Supervisor Bhreagh Rathbun
Editor Griff Henderson
Released March 2012

Credits & Description

Category: Viral Film
Advertiser: WRIGLEY CANADA
Product/Service: SKITTLES
Agency: BBDO TORONTO
Production Company: OPC, Toronto, Los Angeles, Toronto, CANADA, USA, CANADA
Production Company: BISCUIT FILMWORKS, Toronto, Los Angeles, Toronto, CANADA, USA, CANADA
Production Company: PIXELPUSHER, Toronto, Los Angeles, Toronto, CANADA, USA, CANADA
Executive Creative Director: Carlos Moreno/Peter Ignazi
Copywriter: Associate Creative Director/Copywriter: Chris Joakim
Art Director: Associate Creative Director/Art Director: Mike Donaghey
Agency Producer: Jennifer Morrison
Account Supervisor: Bhreagh Rathbun
Advertiser's Supervisor: Dan Alvo
Producer: Executive Producer: Harland Weiss/Donovan Boden/Shawn Lacy/Production Co Producer: Dwight Phipps
Director: Jeff Low
Editor: Griff Henderson
Sound Design/Arrangement: Didier Tovel/Apollo Studios
Post Production: Axyz - Brodie Mcneil/Lunch Inc. - Scott Hiers/Pixelpusher
Animation: Visual Fx: Swiss - Erik Holmedal/Therese Kjellin/Leo Wilk
Account Manager: Chitty Krishnappa
Cinematographer: Doug Koch
Director Of Photography: Doug Koch
EditingCompany: Posterboy Edit
Account Manager: Chitty Krishnappa
Cinematographer: Doug Koch
Director Of Photography: Doug Koch
Editing Company: Posterboy Edit
Other Credits: Digital Production: Amy Miranda/Scott Hiers-Lunch Inc/Colour: Notch- Jason Zukowski/

English Description
In last year’s successful “Touch the Rainbow” campaign we gave Skittles fans the world’s first non-technological touch technology - an entirely new way to interact with an interactive medium. But, now that people knew how to use the technology, we took it to the next level and used it to give people another new experience… not just a sequel. This year we allowed people to touch things they could never touch before through 5 online videos. “Touch The Untouchable” let people touch things like a Cyclops doctor, a Sasquatch, a Werewolf Baby, a Zombie and even a fairy tale princess.