Skittles: BORROW by Smith and Jones Films, TBWA\Chiat\Day New York for Skittles

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Skittles: BORROW

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Industry Candies
Media Film
Market United States
Agency Smith and Jones Films
Agency TBWA\Chiat\Day New York
Director Ulf Johansson
Creative Director Jonathan Mackler
Art Director Anthony Decarolis
Copywriter Eric Fahrenkopf
Producer Philippa Smith
Editor Mackenzie Culter, Gavin Cutler
Released June 2011

Awards

Cannes Lions 2011
Film Lions Sweet Foods & Snacks Bronze

Credits & Description

Type of Entry: Product & Service
Category: Sweet Foods & Snacks
Title: BORROW
Advertiser/Client: WRIGLEY
Product/Service: SKITTLES SWEETS
Entrant Company: TBWA\CHIAT\DAY New York, USA
Advertising Agency: TBWA\CHIAT\DAY New York, USA
Chief Creative Officer: Mark Figliulo
Creative Director: Jonathan Mackler
Art Director: Anthony Decarolis
Copywriter: Eric Fahrenkopf
Agency Producer: Jason Souter
Production Company: SMITH AND JONES London, UNITED KINGDOM
Director: Ulf Johansson
Producer: Philippa Smith
Editor: Gavin Cutler
Brief Explanation:
This is the tale of two brothers. One has a magic rainbow that rains Skittles. The other, has nothing. But when the brother is invited to join in on the fun, we learn two things. That he is an incredible klutz. And contrary to popular belief, duct tape does not fix everything.