Skol Film ARGENTINES INTO SAMBA by Cine, F/Nazca Saatchi & Saatchi Sao Paulo

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Industry Beers and Ciders
Media Film
Market Brazil
Agency Cine
Creative Director Pedro Prado, Eduardo Lima
Copywriter Fabio Fernandes, Carlos Di Celio
Producer Basica Cine
Account Supervisor Marcello Penna | Carmen Rodriguez | Danielle Cabral
Agency F/Nazca Saatchi & Saatchi Sao Paulo
Editor Clovis Mello, João Branco
Released April 2010

Credits & Description

Category: Alcoholic Drinks
Advertiser: AMBEV/SKOL
Product/Service: SKOL BEER
Production Company: CINE, São Paulo, BRAZIL
Date of First Appearance: Apr 14 2010
Chief Creative Officer: Fabio Fernandes
Creative Director: Fabio Fernandes/Eduardo Lima
Copywriter: Fabio Fernandes
Agency Producer: Regiani Pettinelli/Danilo Abraham
Account Supervisor: Marcello Penna
Advertiser's Supervisor: Carlos Lisboa/Pedro Earp/Fabiana Montagna Anauate
Producer: Cine
Director: Clovis Mello
Editor: João Branco/Clovis Mello
Sound Design/Arrangement: Tesis/Silvio Piesco
Post Production: Digital 21
Account Manager: Christiano Bock/Melina Balassanian
Planner: Fernand Alphen/Bertrand Cocallemen
Cinematographer: Marcelo Brasil
Other Credits: Locution By: Marcelo Campos

English Description
“Qualquer torcida fica redonda” is the tagline of the Skol film that the brand launched for the World Cup. Called “Argentines into Samba”, the campaign is part of the communication for the world football competition. Following the typical Skol language, the film presents, in an irreverent and good-humored way, the rivalry between Brazil and Argentina. The piece tells the story of a group of Argentine fans that, after opening a can of Skol, start to behave in the “Brazilian way”. Without understanding why, they dance the samba, their legs don’t follow their commands, they cut off their mullets, take off their jerseys and even get annoyed with people wearing the Argentina jersey. In short, they cheer for Brazil, praising the country’s football and beer.