Sky Tv Film SKY ANTS by Heye & Partner Munich

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Industry TV Channels/Radio Stations and Programmes
Media Film
Market Germany
Agency Heye & Partner Munich
Executive Creative Director Alexander Bartel, Martin Kiessling
Creative Director Jan Okusluk, Ulrich Luetzenkirchen
Art Director Justin Pettit
Copywriter Thomas Schwarz
Account Supervisor Dirk Kartes
Production Arri Film
Director Rico Reitz
Producer Phil Decker
Editor Rico Reitz, Mikel Tischner
Released August 2010

Credits & Description

Category: Publications & Media
Advertiser: SKY GERMANY
Product/Service: SKY HD
Production Company: ARRI FILM & TV SERVICES, Munich, GERMANY
Date of First Appearance: Aug 5 2010
Chief Creative Officer: Bert Peulecke
Executive Creative Director: Alexander Bartel/Martin Kiessling
Creative Director: Jan Okusluk/Ulrich Luetzenkirchen
Copywriter: Thomas Schwarz
Art Director: Justin Pettit
Agency Producer: Milena Milic
Account Supervisor: Dirk Kartes
Advertiser's Supervisor: Anthony Liow
Producer: Phil Decker
Director: Rico Reitz
Editor: Mikel Tischner/Rico Reitz
Sound Design/Arrangement: M-Sound/Robert Miller
Account Manager: Daniel Hartmann
Cinematographer: Philipp Geigel
Director Of Photography: Philipp Geigel

English Description
With its’ 7 HD channels, Sky has the largest variety of HD programs available in Germany. We were asked to develop a film with the goal of increasing the amount of Sky subscribers as well as the interest in SKY HD programs by showing what a High Definition picture has to offer. To show the advantage of SKY HD we used the classic "noise" image, which turns into a high-resolution documentary the more the camera travels into the picture. The camera zooms up to a single ant holding the Sky logo.