The Hardest Sport by Sky Creative for Sky Tv

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The Hardest Sport

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Industry Сable/Satellite television
Media Film
Market United Kingdom
Agency Sky Creative
Director Ed Mallin
Creative Director Ian Duke
Editor Jeff Collins
Production Palma Pictures
Released January 2013

Credits & Description

Category: Other
Brand: Sky Sports
Agency: Sky Creative, London
Country: United Kingdom
A 60 second spot created by Sky Creative, London featuring Tour de France winner Sir Bradley Wiggins and Super League Man Of Steel Sam Tomkins promoting the new season of Super League XVIII which will be shown exclusively live on Sky Sports. The message behind the promo is that ultimately one of the toughest sportsmen in the world (Wiggins) truly believes that Super League is the hardest sport in the world and "too tough" for him. Bradley's words are genuine and came from an earlier interview which spurred the creative thought behind the ad.
Category: Other
URL: http://www1.skysports.com/rugby-league/news/12198/8432383/Super-League-XVIII-is-coming...
Client: Sky Sports
Agency: Sky Creative, London
Production: Palma Pictures
Country: United Kingdom
Director: ed mallin
Creative Director: Ian Duke
Senior Creative Director: Simon Buglione
Creative Director/ AD / copywriter: Gerard Earp
Sound Design: Finn Curry
DoP: Ben Magahy
Agency Producer: Alex Hunt
Agency Producer: Cleo Hodgkinson
Editor: Jeff Collins